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March 25, 2008 | Gunnar | Comments 7

What’s Missing In This Press Picture?

( – click image to enlarge -)
img: Jaguar Cars USA

Hint – it’s not the absent hood leaper which the company has (dumbly) removed on M.Y. 2008 XJ sedans bound for North America.

Nor is it the lost dignity in that bulbous front spoiler that makes the Jag look like it’s nursing a fat lip after losing a nasty brawl with a 5-Series.

No, what’s missing from this photograph from Jaguar Cars’ press CD is something much more functional and yet still symbolic. What’s missing?

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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. Shouldn’t the stately XJ be set in some, rolling grass fields near some Tudor style English manor?

    Gunnar>> I saw and HEARD an M5 (The older, squarer body style) what a sound!

  2. Hmm…missing…excitement, flare, appeal, value, luxury, reliability, British roots???

  3. Is it the jaguar logo in the middle of the rim? Where the hole is in the photo? Take a look at http://www.jaguarusa.com/us/en/xj/gallery/photography_0475452A-CBB5-447F-B299-059D2AC2CE38.jpg
    Also, not seeing any windshield wipers, but that may be the angle of the photo.

  4. LA Art’s got it. Was it intentional? How could it be?

    Gotleib – that M5 sings sweet sweet musik

    Alex – the car’s got flare alright. Don’t know if it’s the right kind.

  5. front turn signals?

  6. in regulation yellow/orange that is…

  7. and maybe door key-locks

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