The Phantom Index
Every so often, The Economist (a British political weekly) prints what it calls “The Big Mac Index”. As its title alludes, the index shows the relative dollar value of a McDonald’s hamburger purchased in different countries ‘round the world as a gauge of both living costs and the relative strength of currencies.
Well, ladies and gentlemen, not to be outdone Automobiles de Luxe will now every so often publish what we shall call “The Phantom Index” to gauge the relative cost of Rolls-Royces in other countries. Keep in mind that the following prices (quoted from RR) reflect basic MSRPs and do not include taxes and delivery fees. And exchange rates reflect Wednesday’s (4/25/07) Bloomberg market data.
- United States > $333,350
- United Kingdom > $440,620 (£219,975)
- Eurozone Member-States > $447,342 (€328,000)
- Canada > $386,224 (CAD$432,100)
- Japan > $350,872 (¥41,650,000)
Intriguing to note that the Eurozone is the priciest market (in currency terms) to purchase a new Phantom and that America is the cheapest.
God Bless America. Buy your Rolls here.


Infiniti | Apr 25, 2007 | Reply
nice feature!
Gunnar Heinrich | Apr 26, 2007 | Reply
Thanks, Infiniti!
Anonymous | Apr 26, 2007 | Reply
Just checking, what happened to the background image? I clicked and it says account suspended at http://shelby.websitewelcome.com/suspended.page/
Gunnar Heinrich | Apr 26, 2007 | Reply
Hosting troubles…hopefully we’ll be back online soon.
Anonymous | Apr 26, 2007 | Reply
Darn, I can’t afford one anywhere.
Jim
Gunnar Heinrich | Apr 26, 2007 | Reply
Give it time, Jim.
Sid | Apr 26, 2007 | Reply
Gunnar, you forgot Australia. Here, the price of the non-LWB Phantom is US$756,567, a hell of a lot more than the EU or America.
Surprisingly, Big Macs are reasonably priced here.
Gunnar Heinrich | Apr 27, 2007 | Reply
Sid! Thanks ever so much for that tid-bit. Next time I will include the dollar from down under in the Phantom index. The AUD $1 million dollar Rolls!
sean | Apr 28, 2007 | Reply
An index which included Russia and China would be intersting.
Unmai | Apr 30, 2007 | Reply
Please do add price from India. I heard its costing more than USD $1 Mil. in India.
marciozm | Apr 30, 2007 | Reply
In Brazil, a basic model costs around US$900,000
Anonymous | May 1, 2007 | Reply
In singapore, a NWB Phantom cost USD 1,000,000
Anonymous | May 1, 2007 | Reply
In Russia the Phantom costs US$551000
Gunnar Heinrich | May 1, 2007 | Reply
Truly Excellent! Thank you all for your input! Again, it all does seem to reaffirm that the U.S. is the best place to purchase (and own at least expense) a Rolls-Royce.
James | May 1, 2007 | Reply
Check out how expensive it is in South Korea. It’s over $600,000 USD.
Gunnar Heinrich | May 2, 2007 | Reply
Then Korean customers would benefit taking a flight to Tokyo.
Simon | May 2, 2007 | Reply
BusinessWeek says it’s $800k in China after taxes.