The New Top Gear Ad Is Good. Very Good.

by Gunnar Heinrich ::: img from BBC ::: Top Gear Advert

GOOD marketing is worth its weight in, well, name your commodity of choice. This ad brilliantly sums each of the Top Gear trio’s characters perfectly whilst being visually eye catching, bold, and you know, everything else you’d want an advert to be.

Richard Hammond’s made for speed. Clarkson’s got a tyre for a cranium. And James May, dear James May, he’s got vintage Jag XJ eyes.

So colorful and characterful, it’s like the Wizard of Oz for petrol heads.