Cool graphics. Lousy V.O. work.
By Gunnar Heinrich | IMG still from BMW TV | WATCH VIDEO
I’VE botched my fair share of Voice Overs.
On the wrong day, the mike records my chatter like its coming from a guy who’s either a) bored, b) inebriated, or c) wired-for-sound; “WHAT?!? SOFTER?!??”
I try to remember key things that they say you should do in V.O.’s, like speaking from your diaphragm and not through your nose, maintaining a straight posture, you know, common sense stuff like that.
Something tells me, however, that in this X6 ActiveHybrid promotional video produced for BMW, the V.O. guy is either a) constipated, b) holding back a righteous beer belch, or c) doing the worst impression of Mr. Peterman from Seinfeld I’ve heard in all my years.
It goes beyond either parody or the pale… and how is it that no one at BMW marketing caught this? Too bad, because the video – particularly the graphics – is an excellent production otherwise.
I reported. You decide.