Thanks To The Chase, I Really, Really Want A Red BMW
Really, really want one 80′s E28 generation 5er in red.
By Gunnar Heinrich | IMG stills from The Chase
THE INTERNET is prone to leaks. And the latest to drip from the web’s ancient pipes is the 30-second version of the minute-long spot that Audi USA has planned to air during Super Bowl XLIII.
In the following short, we’re treated to a fast cut chase sequence that starts in the 1970s, bops its way through the 80s, misses the 90s, and powerslides into today. In the final moments we see Jason Statham’s character, having successfully outmaneuvered a motorcycling villain, drive off happy in an new jet black Audi A6.
Trouble is, the whole commercial leaves me hankering to go out and get me my very own red BMW. Thanks for the inspiration, Audi!
January 31, 2009
About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.
Martin | Feb 1, 2009 | Reply
That’s so funny!
Audi makes an advertising which is trys to pretent that they create the greatest cars.
In fact they show how nice old BMW’s and Mercedes-Benz cars are and how boring the current A6 looks like.
Gunnar | Feb 1, 2009 | Reply
Audi has a history of showing other car makers in its adverts. BMW’s done it, too. As have Volvo and Hyundai. Plenty of companies have done it, in fact. But there’s always the risk that showing the competition will back fire in favor of the competition.
Bernd | Feb 4, 2009 | Reply
Audi, still best of the rest. BMW and Mercedes on #1