_gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga); })();
RSS

RSSAll Entries Tagged With: "night rider"

Knight Rider Themed BMW 7er Spot

By Gunnar Heinrich | YouTube

OKAY, I’ll admit it.

In the beginning, this video post had me fooled. I actually considered – for a moment (!) – that back in the day (1982 to be more or less on target) BMW actually negotiated the rights to use the Knight Rider Theme song and open narration to synch with this TV spot.

_cars in desert

The signature duh-denahnahnah-duh-denahnahnah - seemed to perfectly suit our technologically equipped (E23) 7er driving through some mysterious, post-doomsday automotive landscape (they must’ve filmed this last year) somewhere in the desert.

sunroof

The eclipsing sun, the misty (desert) fog, the clearly 80s purple blues and yellow reds. It’s so perfectly plausible. The haunting narrators VO’s perfectly match that self-righteous pitch that we’ve come to expect from B.M.W. advertising.

bmw radio

And then, about 0:23, we see the driver adjust his seat and the audio for the seat control is a telephone being dialed.  Pop! Goes the illusion… and a little bit of pride along with it.

Very clever. And nicely done. The musical synchronization is poetry in motion at the flip of the wheel during a the high speed maneuver at 0:43.

bmw 7

Sharks among whales, my friends. Sharks among whales.

L’originale:

November 12, 2009 | Gunnar | Comments 2
Read More