by Gunnar Heinrich ::: YouTube ::: Golden Eye Aston Martin v. Ferrari F355
LOOKING back on Bond movies of the Pierce Brosnan era, the production values now seem a little cheesy. That doesn’t stop us from enjoying a good car chase through the South of France, though.
by Gunnar Heinrich ::: img Aston Martin ::: Aston Martin Works Service
ASTON MARTIN Works Service is the factory’s maintenance and restoration program. Incorporated therein is what Aston Martin calls their “Heritage Service.” It’s a crafty means to catering to classic models and a way of keeping past clients current. It principle, it makes brilliant business sense.
To boot, Aston backs their service up with a compelling proprietary argument:
All our restorations take cars back to shot-blasted bare metal, e-coating is applied to the chassis to protect against corrosion. Body panels are still hand beaten the traditional way and we still use the tools, which originally built the car, ensuring the utmost authenticity […] Every detail of the restoration will be documented. Not only does this add to your cars history but it gives you the confidence that the restoration is the last word in quality workmanship and authenticity.
In other words, if you want to have the factory install a USB connection to hook your iPod up to a modified (B&O?) sound system in your ’65 DB5, not only will they oblige but they’ll add it to your car’s record as a factory installed option.
There are similar programs at Bentley, Mercedes-Benz, and Ferrari, to name a few. That said, due to Aston’s size and bespoke nature, they’ve been at this game longer than most. And it shows.