All Entries Tagged With: "BMW"
F30 BMW 3er… Unsure About That Snout.
Overall, the package appears pretty tight but thank goodness they didn’t feed it Miracle Grow like the 5er. The compressed snout (front fascia) may not age gracefully, but it’s interesting.
The Ultimate Braggadocio: BMW’s New Ad Campaign
by Gunnar Heinrich ::: img BMW NA ::: BMW – The Ultimate Driving Machine
FALLING under a sub section of the “Greed is good” paradigm, BMW is about to see whether old fashioned hubris sells more cars.
Luxury of Choice? Or Too Much of a Good Thing? 2013 BMW 6-Series Gran Coupe
by Gunnar Heinrich ::: 2013 BMW 6-Series Gran Coupe
READ a recent post in the Harvard Business Review that posited that the luxury of choice is a boon for high-end buyers (Think Cheese: Camembert, Brie, Neufchâtel, etc…) and the bane of low-end shoppers (cheese is cheese, right?). If that’s the case, then BMW is offering customers a wealth of choice. By my count, the Bavarians are selling 63 distinct models in these United States alone. Or better make that 65 – if -we’re to count the 2013 6-Series Gran Coupe with likely two engine variants. Sixty-six, if we include a likely M6 Gran Coupe. But are the folks in Cambridge right? Is more choice better for both sides or just simply more?
BMW Ad: It Takes A Beast…
… to tame a beast.
Too Risque For Today: In 70s Sex Sold The BMW 3.0CSI
by Gunnar Heinrich ::: img BMW ::: BMW E9 3.0 CSi
CAST your mind back to the 70s. BMW was still an unknown quantity for most of us Yanks. The Roundel didn’t have near the cachet – or – “star appeal” if you like as Mercedes-Benz or Jaguar. Rather, BMW was likely seen more as the German equivalent of what Saab was in the 80s – a scrappy outlier, a third option that attracted a smart niche and mostly male clientele of driving enthusiasts on left and right coasts.
That fringe status is likely what permitted BMW to let marketing like the above shot slip through to the public. Sex sold as it sells today, but there’s something very un-P.C. about this picture of some nearly naked hot girl on top of an E9 generation 3.0CSi. So obvious in its suggestiveness. Can’t help but marvel at what must’ve been a freer time.
I mean, by modern contrast, you can’t get more sterile than this image:
BMW Should Still Produce This Car
by Gunnar Heinrich ::: YouTube
INTERESTINGLY, in this video Mr. Van Hooydonk notes that the original M1′s pop-up headlights are resolutely a design aspect of the past due to “safety reasons” (pedestrian crash measures). N’er shall they grace cars again. Alas. The 2008 M1 Hommage still rocked and BMW ought to build it à la Mercedes AMG SLS.
On Top of LA In A BMW 1M Coupe
by Gunnar Heinrich ::: YouTube ::: 1er M Coupe Stunt Video
ATOP the US Bank tower in downtown LA, you can on a clear day see for miles. Then the smog sets in. But even with air pollution you can still see straight to the bottom – 1,018 feet below. Which makes this stunt – if in fact this happened and isn’t some CG magic trick – death defying to say the least. And an underwriter’s worst nightmare. Needless to say, a helmet (as many YouTube commentators noted) won’t help the driver if he pilots the 1M Coupe off the helipad.
Thank Trigger: 1987 CAR Road Comparo 560SEL v 750iL v Turbo R v Sovereign
by Gunnar Heinrich ::: img (1987) CAR Magazine via Flickr ::: Road Comparison Test Issue
THUMB through the pictoral mountain that is Flickr and you’ll find an account called “Trigger’s Vintage Road Tests!” It’s awesome. For one thing, “Trigger” posted a 1987 comparison issue from CAR that compared a quartet of 80s luxury rock stars – the BMW 750iL, Bentley Turbo R, Jaguar Sovereign, and Mercedes-Benz 560SEL. Girly squeal! He’s done us auto aficionados a great service. Here’s why:
