All Entries Tagged With: "bmw video"
No Aircon? No Problem. BMW’s Novel Video On Brand Loyalty
by Gunnar Heinrich ::: YouTube ::: BMW Video
INSOFAR as Mercedes-Benz continues to cater to its own vintage market, arch-rival BMW has some catching up to do. And indeed, this corporate video is part and parcel of that effort. The idea that a guy would live with his BMW 1602 and without aircon in SoCal because all new cars look the same isn’t unique. But coming from a car company, it is kind of funny.
Thanks, John!
Classic Top Gear: 1986 BMW 735i & Trickle Down Technology
by Gunnar Heinrich ::: YouTube ::: BMW E32 735i
CLASSIC Top Gear is a wonder to behold.
Lacking modern Top Gear‘s ADHD flash, jump-cuts, and Clarkson’s cult of personality – the original’s as mild and soothing to watch as mum putting on the kettle to serve you a cup of Twinnings Earl Grey. Only cozier.
The hosts suggest, advise, and warn – rather like Her Majesty the Queen - as opposed to prodding info at you through prat falls and dense snark that Richard Porter wrote furiously the night before.
That said, there’s no denying that Top Gear has come a very long way.
As has the BMW 7-Series – though not in the same positive direction. In the late 80s and early 90s, the E32 7er was the technically superlative, brilliantly executed, and wonderfully understated answer to the obnoxious Bimmer image that catered to – as the host puts it – the “aggressive, thrusting, young businessman who’s on his way to the top and doesn’t much care who knows about it.”
Tea’s ready.
ADL TV | BMWs on Block Island
DECISIONS, decisions.
Sometimes life presents the nice kind of hard choices.
Harvard or Yale? Paris or Rome? Oil or gold?
If you had to boil the benefits of both down to experiencing just one long term – and both presented impeccable qualifications to justify your expenditure of time and money… how could you choose?
Would you opt for Yale only to miss Beantown’s nightlife? Would you vie for Paris and do without Villa Borghesi? Or what if you put all your chips down on gold only to watch oil futures rocket beyond the horizon?
The debate between which BMW convertible the 1-Series or 3-Series, presents a similarly luxurious dilemma. To buy both would be a foolhardy expenditure of $100K. And at $100K, there are many more enticing cars that you should be considering- used Aston Martins and Ferraris come to mind.
So sense and sensibility dictate that you should opt for just one BMW drop top for your garage. Trouble is…or was… I just couldn’t. Whether it was color choices or amenities or character – both the 1er and 3er present strong, if endearing cases.
That’s why in this segment, we took the 128i and 328i to Block Island (a scenic spit of hills off Rhode Island’s coast) and asked SoCal native and one-time Infiniti owner Alexandra Harbushka to judge which convertible might entice her to switch to a roundel badged car.
To say the least, we were surprised by her choice. TRT: 09:30.
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Credits
Executive Producers: Gunnar Heinrich & Neil Rogers
Line Producer: Tiffany Hopkins
Editors: Neil Rogers | Kevin Kusina
Camera: Neil Rogers | Chris Reo | Ben Winchell
Writer | Host: Gunnar Heinrich
Special Thanks: BMW | Block Island Chamber of Commerce| Dres. Ward Heinrich, Sr. & Jr.| J.M. Ficca
