All Entries Tagged With: "BMW 7"
Knight Rider Themed BMW 7er Spot
By Gunnar Heinrich | YouTube
OKAY, I’ll admit it.
In the beginning, this video post had me fooled. I actually considered – for a moment (!) – that back in the day (1982 to be more or less on target) BMW actually negotiated the rights to use the Knight Rider Theme song and open narration to synch with this TV spot.
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The signature duh-denahnahnah-duh-denahnahnah - seemed to perfectly suit our technologically equipped (E23) 7er driving through some mysterious, post-doomsday automotive landscape (they must’ve filmed this last year) somewhere in the desert.
The eclipsing sun, the misty (desert) fog, the clearly 80s purple blues and yellow reds. It’s so perfectly plausible. The haunting narrators VO’s perfectly match that self-righteous pitch that we’ve come to expect from B.M.W. advertising.
And then, about 0:23, we see the driver adjust his seat and the audio for the seat control is a telephone being dialed. Pop! Goes the illusion… and a little bit of pride along with it.
Very clever. And nicely done. The musical synchronization is poetry in motion at the flip of the wheel during a the high speed maneuver at 0:43.
Sharks among whales, my friends. Sharks among whales.
L’originale:
Why I Did It
Q: I thought you were a Mercedes-Benz enthusiast?
A: Growing up, there were four or five cars that were seminal to my appreciation of what a luxury sedan should be. Of those, one stands alone and the other takes a vaunted second place.
1st: 1986 Mercedes-Benz 560SEL
2nd: 1988 BMW 735i (E32 gen., 5-Speed Manual Trans.)
Q: Why the E23 7-Series?
A: In 2000, BMW of North America formed an online 7-series club in advance of the E65 (current gen.) launch. In the forum, there was one disgruntled owner of an E23 7-Series – the first recognized generation of BMW’s now-signature flagship line – who complained bitterly that his was “the black sheep” of the 7-Series lineage.
At the time, I agreed with his assessment.
Then, some years later, I actually drove the model in question and my perspective changed for the better. The E23 proved to be a solid car.
Will it ever approach the exalted view I hold for the E32 or E38 generations? No. Those generations were, simply put, vastly superior designs. But for a start, the E23 was a giant step for BMW and remains a durable classic.
And, I must say, from some angles the cross-marque, Teutonic resemblance between the E23 and W126 S-Class is uncanny…
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