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What’s Japanese For: “I’ll Take Them Both!” ?

V12 majestics. BMWs 750iL and 850i on display. Screen shots below.

Hyundai Fights The Germans And…

By Gunnar Heinrich

WINS?

Not quite.

In a clever online marketing campaign, Hyundai has pitted its Genesis sedan against a number of German benchmark would-be rivals from Mercedes-Benz and BMW.

In random tests that demonstrated slalom, stopping, 180 degree turns, and 0-60, the Hyundai bested or equaled cherry picked competitors.

For example, they chose to pit the Genesis against the 750i and standard Boxster for the acceleration test; and the Korean trumped the Germans by 2/10th and a half second, respectively.

And then Hyundai fought the Mercedes-Benz E550 and BMW 550i in the 70-0 brake test; its Genesis again defeated both of its chosen rivals by stopping 11 and 10 feet shorter, respectively.

Does this a luxury performance sedan contender make? Sure.

It’s the same on-the-face-of-it analysis that enables a Kia dealer to tell its customers they can cross shop with a Maserati because both cars have leather interiors.

Is that statement legally correct?

Yes.

Is it fundamentally accurate?

Caveat emptor.

[Linked: Hyundai Genesis]