Super Bowl XLIV: Man’s Last Stand Charger SRT-8 Commercial Fumbles Badly
By Gunnar Heinrich | YouTube
MAN’S Last Stand is a commercial narrated by Michael C. Hall that aired during Super Bowl XLIV to showcase the Dodge Charger SRT-8. The spot is spectacularly awful in concept, if competent in technical execution.
In the time it takes to whip a Bud Light at the flat screen, Dodge’s marketing team takes another stab at what it means to be a man in a world of mealy limpness. Their solution? Be a sycophant in your life and take vengeance behind the wheel of a Charger.
As if the world weren’t full of tools in crisis who’ve all got something to prove on the highway because they can’t control a damn thing in their own lives.
You buy this car, this ad, and its sad message, you’re buying into (or falling prey to) the worst kind of stereotype since the days when men who drove Porsches were rumored to be “compensating”.
Bloody awful – takes the sex appeal right out of what should be fly ride.
About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.
Anonymous | Feb 8, 2010 | Reply
In the words of a commentator – “Plumbing the male psyche…”
literally and figuratively.