Comments on: Spyker: To See Profit, Saab Must Sell 100,000 of These Every Year

By: Jim

Jim — Thu, 28 Jan 2010 13:43:07 +0000

“Tall order?”

Yup, it is difficult to imagine Saab being able to achieve its current price points and ramp up the volume. But it is equally difficult imagining buyers for Saabs that cost 1.5 to 2X the current models.

By: Gunnar

Gunnar — Wed, 27 Jan 2010 15:14:48 +0000

Euri – I bet Christian is wondering what hit him. Or didn’t.

Jim – True. And furthermore neither the 9-5 nor 9-4X will sustain them in the long run. Only the 9X hatch can – and it’ll need to look like the concept and start at $26K in order to do it.

Tall order?

By: Jim

Jim — Wed, 27 Jan 2010 14:54:51 +0000

Nice summary of the problem Gunnar, To be profitable at 100,000 to 150,000 units Saabs would need to sell at Porsche prices. I doubt the market will support that. Can they lower their costs, maybe by sourcing parts and sub assemblies from Asia, but will it be enough? The real answer lies in the question as to whether they can double their sales.

By: Euri

Euri — Wed, 27 Jan 2010 12:35:37 +0000

Spyker owns Saab. That must be a hard one for Koenigsegg..

Typical Dutch btw..