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January 27, 2010 | Gunnar | Comments 4

Spyker: To See Profit, Saab Must Sell 100,000 of These Every Year

saab 9-4x

By Gunnar Heinrich

BUSINESSWEEK reported that Spyker is thinking that for Saab to see profits the Swedish-Dutch car maker will have to manufacture (and hopefully sell) 100,000 units per year.

Can this be done?

By virtue of Businessweek’s own reporting, Saab sold 90K cars worldwide as early as 2008 and 120K cars in 2007, respectively.

So yes, if history is any guarantor, the 100K production figure is possible; provided parts pipelines flow smooth like e85.

But according to the BBC, Saab has not seen a profit since F.Y. 2001.

saab turbo

So, assuming that a) the economic conditions continue to improve into 2011 and that b) Saab’s production, marketing, and sales networks will all be in synch so that new 9-5s and 9-4Xs are hitting the streets en masse, SaabSpyker would still be deep in the hole even if it met its own production projections.

It isn’t readily conceivable how Spyker’s new/old entity can can build Saabs at less cost than GM which forced Saab to share platforms and design solutions with other divisions such as Opel.

To boot, Spyker must pay the General for many of its goods and services (read: parts) to Saab which will surely raise the company’s overhead. This, despite GM’s new status as SpykerSaab’s largest minority shareholder.

Short of outsourcing production to, say, Poland (à la Fiat) which would violate the Swedish government’s terms for backing Spyker’s acquisition loan, SaabSpyker will have to do some very inventive math to squeeze the efficiency out of an enterprise that spent the last decade hemorrhaging money.

All that gloom aside, if Victor Muller, Spyker’s tenacious Dutch CEO, was able to pull off this deal with GM despite incredible odds, surely we can’t rule out a second miracle: Saab’s return to sustainable profitability.

saab 9x automobilesdeluxe

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Filed Under: SAAB

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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. Spyker owns Saab. That must be a hard one for Koenigsegg..

    Typical Dutch btw..

  2. Nice summary of the problem Gunnar, To be profitable at 100,000 to 150,000 units Saabs would need to sell at Porsche prices. I doubt the market will support that. Can they lower their costs, maybe by sourcing parts and sub assemblies from Asia, but will it be enough? The real answer lies in the question as to whether they can double their sales.

  3. Euri – I bet Christian is wondering what hit him. Or didn’t.

    Jim – True. And furthermore neither the 9-5 nor 9-4X will sustain them in the long run. Only the 9X hatch can – and it’ll need to look like the concept and start at $26K in order to do it.

    Tall order?

  4. “Tall order?”

    Yup, it is difficult to imagine Saab being able to achieve its current price points and ramp up the volume. But it is equally difficult imagining buyers for Saabs that cost 1.5 to 2X the current models.

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