Sales Victory for Mercedes-Benz

Much the reason.

Hooray! Mercedes-Benz has enjoyed a triumphal year! At last! Stuttgart can exit the dungeon of economic despair and into the sunshine of… wait… that’s Jaguar.

According to The Motor Report, not since Gottlieb Daimler and Wilhelm Maybach scooted around on a tipsy trike, has Mercedes ever sold more cars – 1.185 million

– than the marque did in the year 2007.

This sales victory runs in the face of the high cost of oil, stiff competition from Teutonic rivals, and a general slump in North American sales.

But the real story behind all this glory is not the 2% increase in sales over the preceding record breaking year. No, it’s the tale of hard fought battles, the insurrection of evil laxity, and all things that do not pertain to the cheap tea in China but the quality coffee in America.


The new C-Class has won hearts and minds and (just important to corporate) sales by returning to the tradition of over-engineered autos.

With marketing to match Mercedes’ most exhaustive testing and design efforts, such is the excitement that never since the original Baby Benz (190E) has there been a compact sedan from Mercedes-Benz that has generated such enthusiasm by the car buying public for a compact sedan from Mercedes-Benz.

The last C-Class sedan was quite forgettable.

But so that we do not forget just how lame, lame can be, we’ll re-approach the W203 tomorrow.

next update 09:00 EST * note * delay today due to technical setbacks now overcome. apologies.

January 09, 2008

About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. When will MB take back the crown as the world’s #1 selling luxury make from BMW?

  2. When they stop chasing the Dollar, Euro, and Yen and concentrate on making the world’s best cars.

  3. I have to say, that if I was in the market, the C-class would be my car of choice. MB have done a great job bringing it back from the abyss and IMO its far more appealing than the 3-series BMW or Audi A4.

  4. Quite so. Visually, the new C-Class sedan trumps the BMW 3-Series sedan on looks.

  5. I wonder about MB’s profit margins, given the dollar-euro situation. Hope its not a case of selling more and losing a little on each one.

    If the new C brings back MB’s reputation for reliability, I’ll need to look at one coming off lease when the incumbent finally needs replacing.

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