Pitch Perfect: Lexus Passionate Pursuit Commercial

By Gunnar Heinrich | IMG Passionate Pursuit by Lexus

MARK JOGGERST is a musician, a composer, an artist.

His music tends to be tranquil, pensive, deeply reflective and good for those moments when you’re feeling especially spiritual. In short, he provides the perfect material for a pithy commercial.

Perhaps it was only happenstance that Lexus’ people should choose a German national - Herr Joggerst was born in Germany though he did earn his musical stripes at Berklee – to compose the gentle piano piece that times out perfectly with the commercial spot that introduced the LS460 to American TV audiences.

If you were to think of what the first purpose of a Lexus should be, it narrows to providing the most serene environment possible in which a driver and passengers can transport themselves from A to B.

What you see in the following video is an advert that with Herr Joggerst’s music and imagery manages to capture the character of the product -perfectly.