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Old Infiniti Q45 Ad Asked A Damn Good Question

by Gunnar Heinrich ::: YouTube ::: Infiniti Q45 Advert – Where Were The Cars We Were Promised?

AH, the Q45. The last of the luxury sedans offered by Infiniti before Nissan’s luxury nameplate went all bling and $#1t.

Pity that Infiniti never got the Q45′s formula of svelte, Japanese luxury for the American market quite right. Seems somehow odd, considering that so many agree that Infiniti design has since managed to nail the FX SUV and G coupe. The Q never did best the Lexus LS in sales, quality, or curb appeal, let alone match the cache of its Teutonic rivals.

But that didn’t stop Infiniti’s marketing team for taking a few jabs at their domestic competition at the turn of the Millenium. Where were the cars we were promised? is a straightforward US campaign and a direct shot at General Motors for all those far-flung space-age concepts that Harley Earl & Co. teased us with in the 50s and 60s that the General never delivered.

Needless to say, Infiniti marketing had a point. It’s just too bad that Infiniti Q45 wasn’t the car to deliver the way of the future.

July 19, 2010
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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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