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Maserati of Manhattan

THROW a stone from Wall Street’s canyons and – assuming DHS doesn’t harass you – you’ll find the recently opened Maserati showroom at 1 York Street, TriBeCa.

Separate from Manhattan’s dealership row that’s parked just south of the Javits on the west side and far from Ferrari’s showcase on Park Avenue, 1 York Street is Maserati’s new New York pied à terre. Maserati invited us to take part in a soirée marking Maserati of Manhattan’s venue and the GranTurismo MC and GranTurismo Convertible Sport.

Held on the eve of the 2011 New York International Auto Show, this is Maserati’s North American spring showcase.

It’s hard not to jump right into the hide bound splendor. The Italians and Maserati, in particular, know how to craft the finest leather interiors this side of Bentley and Rolls-Royce.

Poseidon is in the details.

Yours having a grand time in the GranTurismo Convertible Sport.

Maserati NA PR manager Jeffrey Ehoodin takes center stage.

The GranTurismo Convertible Sport discussed.

Our official introduction to the MC is concluded when our emcee fires up the 4.7 L V8 and revs the most powerful Maserati GranTurismo sold this side of the Atlantic.

Later with hors d’oeuvres consumed and wine flowing, we discussed the importance of the evening to Maserati with Maserati of Manhattan’s manager Michael Bellina. The US was pivotal to Maserati’s return to the global stage under Ferrari and Mr. Bellina said that New York ranks among the top markets for Maserati’s North American sales.

Part of the Experience Auto Group that includes Maserati of Long Island and Maserati Fort Lauderdale, Maserati of Manhattan is in a race to outsell the rest. So far this year, Fort Lauderdale has the slight edge. We wish Mr. Bellina luck in attracting the Masters of the Universe from his glossy TriBeCa platform.

Shouldn’t be hard. Flush with dollars from a day’s trade and instant gratification being the name of the game, it’d be difficult not to stop by and buy everything on the floor. These cars are intoxicating.

It’s easy to fall in love with Maserati.

April 22, 2011
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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. I am assuming the rims on the last visible shot are a play on the Maserati logo?

    And…I’ll take three.

  2. Probably. They accent the GT beautifully.

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