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Maserati Will Gladly Take Back & Recycle Your Old Quattroporte

by Gunnar Heinrich ::: img Maserati S.p.A. ::: End of Life Cars

HAD a neighbor in D.C. who drove the very same Quattroporte you see above – right down to the olive exterior finish. The old Maser seemed endowed with the hulking dimensions of a P40 and you could hear that 300 horsepower V8 pushrod its way ’round Washington Circle from two blocks away.

Every time I saw it, I couldn’t help but marvel at this one saloon’s quarter century of service. Knowing how Maseratis of a certain Go-Go era were anything but long-lived or reliable, I wondered how much longer could the ItalianĀ  last before succumbing to the fatal kiss of that last four-digit invoice from some backwater Alfa mechanic.

Thanks to government prodding, Maserati’s now in the business of wondering the same thing.

In a new, for-Europe-only program that’s meant to seem eco-friendly (if sickly green), Maserati S.p.A. will take back your aging Trident and “recycle it” free of charge. Creatively, Maserati’s calling the scheme, “End of Life Vehicles.”

There are caveats.

“All significant components such as engine, gearbox, chassis, bodywork, catalytic converter, wheels and electronic control units must be present in the vehicle. There must be no additional waste in the vehicle. Maserati, [sic] that is currently working to ensure compliance with the regulation and convenience for its customers, thanks you for supporting this environmental challenge.”

Wonder if that means if the factory will re-sell previously enjoyed parts from so-called end of life vehicles? Were that the case, I’m sure one vintage Maserati owner would be very interested in taking up stock.

October 19, 2010
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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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Filed Under: MASERATI

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  1. “…will take back your aging Trident and recycle it”. Sounds like the solution to our defence review problems here in the UK!

  2. This shouldn’t result in much cost for Maserati as those with value have/will be restored and the other oxidized long ago.

    The picture of the Bi-Turbo reminded me of a road test of the model where it was revealed that the power window lifts were engineered with a duty cycle of 500 operations. IIRC Alejandro de Tomaso owned Maser at the time and contended that as an exotic(?) Bi-Turbos couldn’t be held to the same reliability expectations that common Fiats were. Attractive cars, even interesting, but absolutely horrid automobiles.

  3. John – LOL. It does seem like the easy solution to those budget cuts, doesn’t it?

    Jim – Wonder if Sr. DeTomaso felt the same way about the reliability of the mechanics in his F1 car.

  4. Given that no team running a De Tomaso car ever scored a point in F1 and frequently didn’t finish, it appears that reliability wasn’t a high concern.
    http://en.wikipedia.org/wiki/De_Tomaso#Complete_Formula_One_World_Championship_results

  5. LOL. Surprised they didn’t lobby for being awarded points just for participating.

  6. The concept of self-esteem at any cost had yet to take root.

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