by Gunnar Heinrich ::: YouTube ::: Maserati Kubang Video
CORPORATE videos made for internal consumption, you know, the kind that are meant to rally the troops, instill team spirit, inspire, seize the day et al., generally speaking, suck. These ugly bastards of the moving medium generally succeed at nothing but inspire apathy from impassive viewers. But for Maserati, the Trident, that towering if imperfect icon of Italian motoring at its decadent best, this video showcasing the new Kubang is…
Unhappily no exception. As they say, there is no accounting for bad taste. The stock footage of Maseratis in action and people toiling at the factory are fine, professionally shot, fluid visuals. The accompanying music, on the other hand…Phew! Blows the whole deal.
You can just hear the silent groans of Maser staff as they were made to watch this at some event. Trouble is – someone at Maserati actually thought this video so good that they should share it with the public.
And so they have. And so we recoil.