Closing Bell For The Lincoln Town Car

by Gunnar Heinrich ::: img Ford Motor Company ::: 2011 Lincoln Town Car

LINCOLN’S Town Car is based on a platform so old, it has several mentions in the Bible spans three decades, six US presidencies, and plenty of upticks and downturns in the economy.

Of course we’re talking about the perennial Panther platform; that 70’s design that’s been FoMoCo’s staple workhorse for full size rear wheel drive sedans since Chaka Khan first sang I’m Every Woman.

The platform for every Crown Victoria, Grand Marquis, and, yes, the Town Car is due to sunset next year and with it the Town Car’s Canadian assembly plant at St. Thomas, ON.

The closing marks closure to an era for the cop cars, taxis, and limos that dominate US city streets – New York and Washington, especially. Bankers and politicos and their respective drivers will need to adjust.

Change was long overdue.

Lincoln’s Town Car hasn’t seen a real update to its current – admittedly handsome form – since 2003. The 2011 model entices the would-be buyer with scant few options – which includes basic features like HID headlamps that other rivals now sell as standard equipment at the $45K price point. Depreciation, too, is steep.

But for every ending there ought to be new beginnings and yet it’s unclear whether Lincoln has a suitably large replacement for the Town Car in the pipeline and, no, the MKS doesn’t count.

Despite popular belief, we still like’em big, plush, and roomy here in the land of the free-to-roam. Why else would more American fleets use Town Cars than any other car? According to the Times, three quarters of all New York livery services use Lincoln’s capacious flagship.

Panther flavored food for thought.

September 09, 2010

About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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