Happy News? Saab & Koenigsegg

Koenigsegg CCX and Saab Aero X from 2006.

Gunnar Heinrich | IMG via SaabHistory.com

NOW this is a tantalizing shot.

Symbolically and literally. Symbolically in the obvious – or if you’re distracted like me – not so obvious sense that now that Koenigsegg GroupAB and Saab Automobile AB are now about to enter into a marital union of sorts.

Literally in the sense that few square meters of tarmac are so seldom graced by such rare and exciting exotics at in a given moment.

And that’s what’s really cool about this frame: Saab has proven that it can conceptualize an exotic to match – or – even exceed the Koenigsegg, one of the world’s premiere super cars. Now we shall see if Koenigsegg can muster enough financial torque to engineer a turn around for a mass-market line of creatively executed cars.

We’ve seen small car companies manage or cajole bigger ones into action before. Briefly, Ferrari’s leadership over Fiat post-Agnelli. And then there’s the ongoing struggle – or familial tiff – between Porsche and the VW Group. Few doubt that if Porsche had the cash and governmental permission, the Stuttgart’s sports car maker could run VW.

Since Saab already has the production capacity, what’s left for  Koenigsegg besides infusing much needed kronor is to ensure that product development stays as suavely slick as Bang & Olufsen sound system. It wouldn’t hurt that some Saab dealers Stateside also feature the odd Koenigsegg CCXR on the showroom floor, either.

Somehow, just by association, Saab seems hotter already.