By Gunnar Heinrich
THERE’S just no replacing Cadillac.
As GM files for bankruptcy today, it’s worth noting that the second of four divisions that GM intends on keeping is America’s last true luxury car maker.
Yes, Mercedes-Benz builds ML and GL-Klassen in Alabama. And true, there is still Lincoln whose Town Cars ferry America’s big shots from one city block to the next.
But neither count, really. Lincoln has no soul. And Mercedes-Benz is still very German. It doesn’t matter where they build ’em.
So, Cadillac is “ours”, for better or for worse. And in recent days, it’s been for better.
A quick recap of recent stock.
The CTS is the sharpest midsize luxury sedan on the market. It’s just too bad that only the limited production CTS-V truly performs.
And the Escalade still has its over-sized thumb on the pulse of the luxury SUV market. Everyone else (the Europeans, in particular) can’t match the large truck’s big pimpin’ cred. We should also be mindful that this is the only Caddy that still makes into pop culture’s lexicon.
The SRX and STS are both due for an overhaul. Hopefully, they’ll get just that. The DTS just keeps on tickin’ for Florida’s senior citizenry.
For its part, the General sees a certain value in a strong Cadillac and has sacrificed stronger divisions – Pontiac – to ensure that the crested wreathed logo lives on to float GM through another day or another bond(s).
Let’s hope in this brave new GM to come, the company in its leaner form will be able to further Cadillac by building fewer cars of greater quality that will exceed their rivals -not merely hope to match them.
What else should we expect from the “standard of the world?”