FoMoCo Dithering About Selling Jaguar…Again

Ford might leap at the chance to sell.

to Reuters, Jaguar and Land Rover may be up for sale – again. Ford has hired Goldman Sachs along with other investment banks to consider a deal and might end up packaging the two British automakers – one seriously troubled, while the other moderately so – together to make a more appealing buy for some (likely) foreign investor (my bets are on an investor or investment group from China or the Near-East).

Then again, this could all be wild speculation. Ford has mull-alyed over selling the Coventry Cat before. Fiscally, they’d be wise to do it – Jaguar’s lost the Blue Oval money every year since Detroit bought the struggling British icon back in 1989.

Is something revolving? Or is this just a little bit of history repeating?

June 11, 2007

About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. Seems like even Jeremy Clarkson couldn’t save Jaguar.

  2. Was he really trying?

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