Which reflects a very Teutonic idea of social status, and of which professions sit at the top of the tree.

Here in Germany, it never ceases to amaze me that engineering outranks law or medicine.

A German mother prays that her son or daughter should marry an engineer, in the same way every American mother wants her child to marry a doctor.

I also get a strong sense that there was a great emphasis on engineering in this advert that became conspicuously absent in Rolls marketing until BMW introduced the new Phantom.

For years, this David Ogilvy ad instructed generations of copywriters in the subtle art of the misleading impression.

“The mufflers tune out sounds acoustically“. How the hell else are they going to do it? Aquatically?

Ogilvy was also responsible for the Great Platformate Swindle of the 1960s, by the way.

And a P.S. Don’t mention the optional espresso machine. Nowadays, everybody will want one.