Christophorus – The Porsche Magazine

by Gunnar Heinrich ::: img Porsche Cars, NA ::: Christophorus – The Porsche Magazine

AS an exercise in preaching to the choir and pitching converts-to-be, Christophorus – The Porsche Magazine – is a slam dunk, us Yanks might say. And, of course, the Columbian title gives the joke away that Christophorus is meant for Americans only. A disclaimer on page nine tells us so.

Porsche does a lot of things right. So – a marketing coup like Christophorus which is neither unique nor original (Mercedes, BMW, etc. all have their own publications) is another good sign.

The mag’s photography is CAR sharp. Every Porsche simply pops and I’ve never been enticed to look at a Cayenne twice, but in this instance I did. In this month’s issue (No. 344), the piece on Hong Kong inspires travel and the “Life Styles” bit about the art of sipping coffee in public featuring lovely brunette and espresso on carmel 911 cabrio is rich and aromatic to the eyes.

The writing is, well, a little commercial but that’s understood in this context. The point is the package sells the cars and the lifestyle. Christophorus demonstrates that Porsche knows how to tickle its clients.

And how to entice the rest of us.