All Entries in the "PREVIOUS POSTS" Category
Non-Rebels Without Causes
by Gunnar Heinrich ::: img Warner Bros ::: Rebel without a Cause
ACCORDING to the BBC, American youth may not be what they once were: car fanatics. Specifically, the BBC’s Brian Wheeler thinks that American teenagers may – due to economic circumstances – be falling out of love with cars and into love with gadgets like iPhones and iPads. Of course this may just be one of those Is-The-Theater-Dead? pieces, but, $4 per gallon gas must be having an impact on the family budget and therefore on the realities of automotive acquisition and enjoyment.
Easier and cheaper to connect on Facebook, je crois.
[BBC]
Touching Tribute: Toyota’s Advert For Chevrolet
by Gunnar Heinrich ::: Toyota Advertisement for Chevrolet
THE caption reads: “You can’t tell the story of America without Chevrolet. Congratulations on 100 years.” You’d have expected that script to come from GM marketing but it came courtesy of the good folks at Toyota.
Honoring Chevy’s 100th birthday, ToMoCo whipped together a simple message with a timeline graphic depicting a collage of partial profile shots of Chevrolet models through the years. The touching full-page advertisement for their rival printed in Automotive News‘ October 31st commemorative issue: “A Century of Chevrolet: The Stories That Shaped an Icon”.
On face value, the ad strikes you as an act of corporate chivalry. It would be like Microsoft congratulating Apple in PC World for three successful decades or Coca Cola wishing Pepsi well on their journey together into the 21st Century. Of course, Toyota has been acutely sensitive of its outsider status in the US (this despite having an enormous domestic manufacturing presence Stateside) so this advertisement is one little way for Toyota to flash a little ‘Merican pride for Automotive News‘ Motown-heavy readership.
One wonders if Chevrolet will one day return the favor, say, in the business section of the Asahi Shimbun.
Revenge of the Electric Car Trailer
Directed by Chris Paine. Worth watching.
On The Track With A Morgan Aero 8 GT3
Aero GT3′s V8 makes this noise that will curl every hair on your body.
Steve Jobs
by Gunnar Heinrich ::: img Apple ::: Steve Jobs
GIVEN that the automotive world and the tech world are becoming fast friends, it’s more than fitting that this post call for a reflection on the passing of Apple’s co-founder and former CEO, Pixar founder and largest Disney shareholder, and sometime Mercedes SL driver Steve Jobs.
