All Entries in the "PREVIOUS POSTS" Category
Fiat Abarth Advert Will First Bitch Slap You But Then Draw Closer…
by Gunnar Heinrich ::: YouTube
I’VE been meaning to post this on ADLX for some time now. Indeed, you may have seen it first on Jalopnik but I can credit my good friend Swade for initially training my eye onto this very inventive and slyly seductive spot – kudos to The Richards Group down in Dallas. I dare say it bitch slaps the soporific, sophomoric, and blatantly fawning J. Lo / Fiat 500 piece that made its rounds Stateside last year. Makes you wanna learn Italian.
For 1960: The National Automobile Show (@ Detroit)
by Gunnar Heinrich ::: YouTube
BOWING at the “new Cobo Hall” this is a TV spot for the 1960 National Automobile Show (the Detroit Auto Show). Among the participants – the Dodge Dart. Among this years attendees? The Dodge Dart. Funny how things come full circle.
NAIAS 2012: The Carnival Whose Acts You May Have Already Seen
by Gunnar Heinrich ::: Detroit circa 1930
AS the North American International Auto Show a.k.a. the Detroit Auto Show winds up, it’s worth noting how car makers’ attitudes for the grand carnival both in Detroit and elsewhere seems to be shifting from excited engagement to perfunctory performance. Shall we blame an ascendant Chinese automotive market for the distractions? Not entirely.
Non-Rebels Without Causes
by Gunnar Heinrich ::: img Warner Bros ::: Rebel without a Cause
ACCORDING to the BBC, American youth may not be what they once were: car fanatics. Specifically, the BBC’s Brian Wheeler thinks that American teenagers may – due to economic circumstances – be falling out of love with cars and into love with gadgets like iPhones and iPads. Of course this may just be one of those Is-The-Theater-Dead? pieces, but, $4 per gallon gas must be having an impact on the family budget and therefore on the realities of automotive acquisition and enjoyment.
Easier and cheaper to connect on Facebook, je crois.
[BBC]
Touching Tribute: Toyota’s Advert For Chevrolet
by Gunnar Heinrich ::: Toyota Advertisement for Chevrolet
THE caption reads: “You can’t tell the story of America without Chevrolet. Congratulations on 100 years.” You’d have expected that script to come from GM marketing but it came courtesy of the good folks at Toyota.
Honoring Chevy’s 100th birthday, ToMoCo whipped together a simple message with a timeline graphic depicting a collage of partial profile shots of Chevrolet models through the years. The touching full-page advertisement for their rival printed in Automotive News‘ October 31st commemorative issue: “A Century of Chevrolet: The Stories That Shaped an Icon”.
On face value, the ad strikes you as an act of corporate chivalry. It would be like Microsoft congratulating Apple in PC World for three successful decades or Coca Cola wishing Pepsi well on their journey together into the 21st Century. Of course, Toyota has been acutely sensitive of its outsider status in the US (this despite having an enormous domestic manufacturing presence Stateside) so this advertisement is one little way for Toyota to flash a little ‘Merican pride for Automotive News‘ Motown-heavy readership.
One wonders if Chevrolet will one day return the favor, say, in the business section of the Asahi Shimbun.
