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BMW E23 7-Series Video

By Gunnar Heinrich

THREE boxed and all Teuton, the BMW 733i segment is back online and by popular demand.

This story (TRT: 8:41) is about how a small, niche car company (BMW in the 70s/early 80s) produced a luxury performance sedan in an economic climate bereft of both profit and cheap fuel.

In the 80s, luxury meant wallowy rides on straight roads and performance meant bone jarring ride and deafening cabin noise. The first generation of the flagship 7-series line was a blend of the benefits of both automotive genres sans their respective detractions.

As an aside, film buffs will be keen to note that this the same model Bimmer that starred in the Dan Aykroyd flick Nothing But Trouble.

A shark among whales. Enjoy.

Party On Newt, Hardy, and Richard: The BMW Trio Are Back Online

By Gunnar Heinrich

BACK online following its televised premiere, the BMW Trio are ready to party on – online.

This segment, shot last winter in the Connecticut River Valley’s frost bitten hills, showcases three BMW drivers – Hardy Drackett, Newt Clark, and Richard Wolf – and their unique rides in a game of generational compare ‘n contrast.

The story’s central premise revolves around BMW’s legendary E39 (predecessor) generation M5 sedan; a car that some stalwart enthusiasts insist is, was, and forever shall be the most soulful M-car that the roundel hath wielded from metal.

As a juxtaposition to this most sanctified of four door time travel devices, the segment cross compares the old M5 with the current generation 550i (whose performance numbers come within firing range) and an M6 fitted with Dinan pipes (whose specs completely obliterate both Bimmer sedans).

Separated into Parts I and II, TRT is 16:25.

Enjoy.

Part I

Part II

Automobiles De Luxe Promo

By Gunnar Heinrich

JUST over a minute long, this promo serves as a fast abstract of what Team ADL has accomplished over the course of the last 12 months.

It’s also teaser on what’s to follow.

You may recognize clips from the 733i, the Silver Cloud, Silver Spur, M5 Enthusiast Segment, and New York Auto Show, but you’ll also see more than a bit of what we’ve captured recently this summer with segments featuring the Cadillacs CTS and XLR-V along with the BMWs 1 and 3 series.

Online & In HD: BMW Trio M5 & M6 & 550i


Automobiles De Luxe: BMW M5 (E39) v BMW M6 (E63/E64) v BMW550I from Neil Rogers on Vimeo.

By Gunnar Heinrich

ONE of the great frustrations with airing content through YouTube is that a) YouTube has a time limit of 10 minutes for most submissions and b) the quality is by and large absolute crap.

Let’s say a ten minute video takes up 20 Gigabytes. YouTube’s upload limit is 100 megabytes.

The process to downgrade and compress high definition content into a file that’s less than 100 MB is every bit as painful as washing your new Ferrari using brillo pads and engine cleaner. The result is a butchered facsimile of what was formerly full of glossy detail.

Luckily, there are HD options on the web.

While I hope that you will still use our site’s Mogulus player, if you want to watch ADL videos uncut and in HD you will be able to do so through Vimeo.com.

The first video that we’ve uploaded is the BMW Trio Segment (RT: 16:13) featuring the E39 M5, the E64 M6, and the E60 550i.

You’ll find that not only is the image much sharper, but the sound is much clearer, too. And as I’m sure you’ll agree, great cars seen and heard through HD is a beautiful thing.

Video >>> New York Auto Show 2008

Another Heinrich-Rogers production. Our thanks again go out to GM.

& The Crew ~

Chris Reo
Sound Guy Dave Baker
Tiffany Hopkins
Kevin Kusina

New ADL Commercial

Jan Hering has put together this alternative commercial in which there’s some footage that many of you will recognize from the opening studio sequence that Jan shot for the Rolls-Royce Silver Cloud segment.

But rather than have the stunning imagery accompanied by the soft notes of Saint Saens, Jan chose a more upbeat score. It’s all so racy and revealing…

As for our productions, it seems that the BMW 733i review is still most popular @ 11,624 views. The Silver Cloud broke 3,000 views this weekend. And the best-viewed-on-HDTV Silver Spur brings up the rear at 987 views.

Clearly we’ve got some ways to go on YouTube before we surpass the Elephant Burp video

ADL Video > Rolls-Royce Silver Spur

NEW ADL VIDEO > Riding On A Cloud

On February 20th of this year (2007), I wrote the following >

“In order to satisfy both my inner-show-me-state leanings (I’m not actually from Missourah, but some would swear otherwise) and the Rolls enthusiast within, I’m going to drive a [Silver Cloud.] Report on it. And film it. And make a clear assessment. All for your infotainment and my own personal kicks.

It’s not going to be easy. It may take some time to procure. But you know the old Buddhist expression: the journey of a thousand miles logged in a Silver Cloud begins with a single “no”.”

Eight months on, nine phone calls, two days of shooting, and the best crew any producer could ask for …

I will now fulfill my end of the bargain to you, dear reader.