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More Footage of the F30 BMW 3er Doing Its Thing

Visual Study of the 2012 BMW 6er Coupe

The ripple effect is clever…

F30 BMW 3er… Unsure About That Snout.

Overall, the package appears pretty tight but thank goodness they didn’t feed it Miracle Grow like the 5er. The compressed snout (front fascia) may not age gracefully, but it’s interesting.

The Ultimate Braggadocio: BMW’s New Ad Campaign

by Gunnar Heinrich ::: img BMW NA ::: BMW – The Ultimate Driving Machine

FALLING under a sub section of the “Greed is good” paradigm, BMW is about to see whether old fashioned hubris sells more cars.

Recap: 1988 BMW Z1

A Look Back On The First BMW M3

Luxury of Choice? Or Too Much of a Good Thing? 2013 BMW 6-Series Gran Coupe

by Gunnar Heinrich ::: 2013 BMW 6-Series Gran Coupe

READ a recent post in the Harvard Business Review that posited that the luxury of choice is a boon for high-end buyers (Think Cheese: Camembert, Brie, Neufchâtel, etc…) and the bane of low-end shoppers (cheese is cheese, right?). If that’s the case, then BMW is offering customers a wealth of choice. By my count, the Bavarians are selling 63 distinct models in these United States alone. Or better make that 65 – if -we’re to count the 2013 6-Series Gran Coupe with likely two engine variants. Sixty-six, if we include a likely M6 Gran Coupe. But are the folks in Cambridge right? Is more choice better for both sides or just simply more?

BMW Ad: It Takes A Beast…

… to tame a beast.

BMW 2002 & The Art of Cross Transport Courtship

Ladies clearly prefer BMWs to trains…

Video: Testing The 2012 BMW M5 (auf Deutsch)