BMW v. Audi, Volvo v. Audi, + One Classic Range Rover Advert

By Gunnar Heinrich | IMG Land Rover | Volvo/Audi  via Jalopnik

IN addendum to the previous post, I had a chat with our good friend Hardy.

He said that the BMW v. Audi photograph drew to mind another earlier advertisement; one from Range Rover during their gloriously witty marketing campaign of the early to mid 1990s.

The above print ad is the example. Indeed, there are parallels to be drawn!

And just to show that no good marketing coup goes unpunished, it seems that Volvo enjoyed some positive press recently at Audi’s expense when a police V70 caught up to, and literally overtook, an old Audi.

Thanks again, HD!