BMW E23 7-Series Video
By Gunnar Heinrich
THREE boxed and all Teuton, the BMW 733i segment is back online and by popular demand.
This story (TRT: 8:41) is about how a small, niche car company (BMW in the 70s/early 80s) produced a luxury performance sedan in an economic climate bereft of both profit and cheap fuel.
In the 80s, luxury meant wallowy rides on straight roads and performance meant bone jarring ride and deafening cabin noise. The first generation of the flagship 7-series line was a blend of the benefits of both automotive genres sans their respective detractions.
As an aside, film buffs will be keen to note that this the same model Bimmer that starred in the Dan Aykroyd flick Nothing But Trouble.
A shark among whales. Enjoy.
October 29, 2008
About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.
