BMW 3er GT? The Uncontrollable Four Wheel Slide Into Brand Extension Oblivion

neuer bmw 3 gt

By Gunnar Heinrich | IMG AutoBild via BMWBlog

HOW many sub niches can a car company possibly entertain?

BMW’s brought us the X6 – it’s bulbous form’s a stretch for many Bimmerphiles, to be sure. And now the 5er GT, a useful concept at creating a luxurious chariot for long distance cruising.

But a 3-Series GranTurismo? Really?

Bear in mind, that for those who likes hatches – there’s already the 1er 5-door on sale in Europe.

Is GT just that moniker which will replace the old “Touring” “Estate” or “Station Wagon” tags?

It seems like auto makers are at pains to call stretched five door versions of their sedans as anything but…I challenge you to think of a m.y. ’10 car (other than a Volvo) that’s referred to as a “wagon”.

If rumors prove true,  and those Auto Bilders are right, matters in Munich  may just be slipping out of hand.

Remember the core, BMW!

January 05, 2010

About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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Filed Under: BMW


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RSSComments: 3  |  Opine Freely, But Smartly.  |  Trackback URL

  1. To my eye this abomination has more in common with the X6 than the 5GT. It does seem that BMW has lost its muse, with each new model and up date of an existing one, the brand is increasingly irrelevant. Interestingly this seems to be a problem across the German auto industry, as Mercedes and Volkswagen are suffering from similar overreach.

    Its ironic to consider that the automakers that seem to have the greatest focus at this time are Ford, PSA and Hyundai/Kia.

  2. What? Ford has Focus?

  3. LOL, Touche. Since we’re on the subject of misshapen CUVs from companies who should know better, the Aston will build the Lagonda show car rumors have started again. At least the Cygnet is cute.

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