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Bizarre Car of the Month

Reaching as far back as December of 2005, each and every month Automobiles de Luxe glibly hands the Bizarre Car of the Month award to cars that prove that through man’s hand, God can have a terrific sense of humor.

Past recepients of these dubious awards include the following >

  • Mercedes-Benz CLS
  • Acura RL
  • Infiniti Q45 (current generation)
  • Saab 9-7X
  • Mercedes-Benz R-Class
  • Volkswagen Phaeton
  • BMW 7-Series (current generation)
  • Rolls-Royce Camargue
This month’s award brings us back in time to the turn of the 1990s, when new relationships were being forged among unlikely allies and old barriers built by hardened adversaries came tumbling down. However, not every alliance bears fruit and after just three years of miserable sales, the product of this mis-match was cancelled and for any number of damn good reasons.

The Automobiles de Luxe Bizarre Car of the Month Award for August goes to none other than the Chrylser TC by Maserati.


Just what was Lee Iacocca smoking? In the late 80s, Chrysler’s chairman organized the purchase of a significant portion of struggling sportscar manufacturer Maserati only to try and introduce Americans to the concept that they too could purchase a comfortable sports-cruiser hybrid in the form of a regular Chrysler LeBaron wearing Trident badges.

In the words of Richard Porter, author of Crap Cars, the Chryslerati offered, “the feeling that you’d just been sold a lightly polished piece of poop.” Cheap plastic trim, excessively wrinkly leather, and faux wood veneers were the only Maserati touches to the Chrysler’s tacky cabin.

Well that and a silly porthole with a Trident badge which marked the exterior pièce de résistance .

On the objective side, if objective thinking could possibly be applied to the unfortunate convertible, the concept of creating comfortable GTs might not have been a new concept, but it was well worth exploring as modern GTs affirm. Mr. Iaccoca must have felt that it was up to Chrysler to give it their own half-assed shot.

The Italians all the while were probably just happy to pocket the dollars that Detroit kept wiring them a half a world away.

Thank goodness both manufacturers have since come to their respective senses. And that the Chrysler TC by Maserati is now only a distant memory (rehashed briefly).


August 31, 2006
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About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.

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  1. While I’d agree that the TC was one of the nadirs of the era, I think there are many existing vehicles that should be so honored:

    1) Mercedes-Benz R-Class
    2) Lincoln MKZ/Zephyr/Whatever they call that badge-engineered Fusion.
    3) BMW X5
    4) Lincoln Mark LT (Blackwood II)
    5) Spyker

  2. Welcome back!

  3. Zarba > The R-Class has already been honored. I like the Zephyr and the X5. Yes there’s a good argument for the Lincoln Mark LT. And as for the Spyker – I think it’s kind of cool.

    Joel > Thanks! It’s good to be back.

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