Lexus is as mass market as you can get, yes, but that’s a good thing. Don’t tell me BMW or Merc don’t want to emulate Lexus’s success. Every automaker wants to be Lexus but their fans and themselves shrug them off as too ‘mass market’. What do you call the 1 series? What do you call the GLK? They are far from niche products or something you would associate with BMW or Merc.

Lexus more recently have driven the brand upmarket by making the LS600hL and not making anything lower than the current IS model, their F series models (GS-F on the way) and the upcoming LF-A sportscar. This is a brand that’s on the roll and don’t confuse success as being too ‘mass market’.

Australians and Europeans (those in the UK in particular) have been aware of the legend, owned the legend, raced the legend and loved the legend for decades.

Just be grateful that you are getting it this time around, that it wears a Nissan badge is of little consequence.

The GT-R will sell like hotcakes and have owners of the latest Stangs and vettes questioning their 60′s technology -cart sprung suspension, pushrod V8…

Anon2 > Toyota should bring back the Supra – and drop the LF-A.

Toyota should bring back the Supra!!! But it seems they are going to reserve their sporty cars for Lexus…if the LF-A is built.

AutoWeek just ran a comparo of the Nissan GT-R vs. the Lexus IS-F…both cars seem pretty interesting.

http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080415/FREE/292134040/1023/LATESTNEWS

Why this didn’t wear a Infiniti badge in North America is very ridiculous. The car didn’t have an impression to justify a following that HAD TO HAVE A CAR with a Nissan badge. And the only people who know about a GTR are the “ricers”, who aren’t really in the market to buy one. So why not start fresh with a new Infiniti?

There isn’t going to be a Toyota Supra for the same reason there is going to be a Lexus LF-S.