A Peek Inside Castle Bromwich
By Gunnar Heinrich | YouTube
JUST off the M6 which is the highway that runs the length of England is a little Birmingham suburb called Castle Bromwich. This industrial town, originally settled by the Romans, is now home to the factory that builds the latest generation XJ.
So, if you were tempted to refer to the new flagship as another one of Coventry’s cats, you’d be slightly mistaken – in the literal sense.
What you’ll see in this p.r. video is peek at what goes on inside (XJ’s being assembled, duh). The emphasis seems to be on human labor – “craftsmanship” if you like.
July 14, 2009
About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.
eggsngrits | Jul 14, 2009 | Reply
Very good stuff — I’m a total manufacturing geek.
gunnar | Jul 14, 2009 | Reply
We aim to please
Jim | Jul 15, 2009 | Reply
That clip implies a surprising amount of manual assembly for this day and age.