A Friendly Reminder: Jaguar is 75.
by Gunnar Heinrich ::: img Jaguar Cars, Ltd ::: Jaguar 75 Years
SEVENTY-FIVE years. Don’t they go by in a blink?
Founded in 1922, the Swallow Side Car Company featured roadsters with model designations starting “SS” (i.e, SS100). During the war, Jaguar boss Sir William Lyons had the good sense to change the name of the company to “Jaguar”, deftly navigating round unpalatable connotations with the enemy.
In case you’re doing the math, Jaguar is marking 2010 as the 75th anniversary of the company using the Jaguar name. The historical milestone calls for a celebrations of sorts.
Jaguar’s brought the RSR XKR GT2 to the American track; racing in the American LeMans Series (ALMS). Jaguar also aims to make a special splash at Pebble Beach this year, too.
A right year for the Coventry cat then? With the launch of the next XJ, set against an aging S-Class, LS, and one-year-old 7er, good motor press clippings are likely to follow in the months ahead.
What better way to mark 75 years then?
About the Author: Gunnar Heinrich is publisher of Automobiles De Luxe online and is executive producer of the Automobiles De Luxe Television series on PBS member station CPTV.
